About us

Junior Blvd was founded in Sydney by designer Louise Sykes and launched in December 2019 as an Australian made children’s label defined by bold colour, elevated silhouettes and thoughtfully crafted bamboo collections.

Blending fashion with art, the brand quickly gained international recognition for its distinctive design language and premium approach to everyday kidswear.

Junior Blvd has been featured in Harper’s Bazaar Kids, received Gold for Best International Children’s Brand at the Junior Design Awards in London, Silver for Best Children’s Brand at the International Design Awards in Los Angeles, and was selected by Drew Barrymore as a Summer Pick in the debut issue of DREW Magazine.

The Archive Collection represents the final release of select pieces from the label’s award winning journey.